As one of CR Land's investment properties, the hotel business started in 2005. The hotel operations management of CR Land features a light-asset model that focuses on preliminary planning, technical consulting and operations management, aiming at expanding hotel projects in core areas of first and second-tier cities. By the end of 2023.7, MUMIAN, a brand of CR Land, has made its presence in key cities such as Beijing, Shenzhen and Chengdu, with 6 projects in operation, a managed area of 180,000 square meters and nearly 20 projects under construction.
MUMIAN stands as a high-end boutique hotel brand with international vision. It defines the latest model of stylish smart hotel through its fashion taste, distinctive character, intelligent services, unique artistic design and warm atmosphere.